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Keywords: Theory development
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Journal Articles
Luxury branding: the industry, trends, and future conceptualisations
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2015) 27 (1): 82–98.
Published: 12 January 2015
... look for different things when they purchase a luxury brand and, perhaps, ascribe different meanings to what brand luxury means. Theory development Brands Cultural trends Luxury Meaning construction Therefore, when we talk about the luxury brand industry, we refer to an exclusive...
