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Keywords: Theory of interactive media effects
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (8): 1917–1934.
Published: 05 December 2022
... (Parker et al., 2016) that in our context refers to a shopping decision, or whether to include a product in the consideration set for possible purchase TIME The theory of interactive media effects The theory of interactive media effects (TIME) argues that the features of a medium...
