Keywords: Theory of planned behavior
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1937–1954.
Published: 14 November 2024
... Environmental knowledge Interaction effect Theory of planned behavior Attitude Omni-channel strategies are increasingly common in the retail industry (Huang and Jin, 2020). It meets consumers' needs for shopping experience (Cai and Lo, 2020). Buy-online-and-return-in-store (BORS) service serves...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 59–79.
Published: 18 July 2024
... to themselves than to others. Our cross-national analysis of actual boycott campaigns is the first study on boycott research to offer implications for the interaction effects among the three key antecedents of psychological motivation factors in the theory of planned behavior. Changju Kim...
Journal Articles
Journal Articles
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2350–2369.
Published: 14 January 2022
... 10 05 2021 16 09 2021 07 11 2021 05 12 2021 06 12 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Green food purchase Theory of planned behavior Egoistic values Self-identity Environmental concern Ecological...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1175–1194.
Published: 28 October 2020
... on the knowledge–attitude–behavior (KAB) model or practice, this study aims to predict Chinese consumers' purchase intention of ethical fashion by employing and extending the theory of planned behavior (TPB). Design/methodology/approach The extended TPB model incorporates knowledge of ethical fashion and trust...
Journal Articles

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