.... When food is far from expiration, the effect of digital shelf-life labels on consumer food waste does not significantly differ from that of traditional shelf-life labels. Furthermore, as food proximity to expiration influences the perceptions of time scarcity, it may also moderate mediating...

... to test the hypotheses. Findings The results indicate that supply-framed appeals are more effective in provoking consumers’ arousal and impulsive buying, but are moderated by time scarcity. Furthermore, emotional arousal only mediates the effects of quantity-based scarcity appeals on impulsive buying...