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Keywords: Top management
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (1999) 11 (2-3): 1–312.
Published: 01 June 1999
... and choice. Covers a huge variety of case studies and examples together with a substantial question and answer section. © MCB UP Limited 1999 Top management Strategy Marketing strategy Competitive advantage High technology Volume 11 Number 2/3 1999 SURVIVAL STRATEGIES OF HIGHTECH...
