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Keywords: Topic sensitivity
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (1): 147–161.
Published: 07 January 2014
...Gerald Albaum; Catherine A. Roster; Scott M. Smith Purpose – The purpose of this paper is to examine the effect of topic sensitivity and the research design techniques of forced answering (FA) (i.e. cannot proceed if leave an answer blank) and response options (use of “prefer not to answer” (PNA...
