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Keywords: Tourist–destination identification
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Journal Articles
Vien Ky Nguyen, Nga Quynh Thi Vo, Quan Minh Lam, Nhat Thong Thi Nguyen, Vinh Trung Tran, Phuong Kim Thi Tran
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 13 July 2026
... or audience involvement, tourist–destination identification, and destination brand love. While individual emotional paths showed weaker support, the hybrid path indicated that destination loyalty becomes sustainable when cognitive identification with the destination is transformed into brand love. Research...
