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Keywords: Tourist citizenship behaviour
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 04 June 2026
... tourists' travel behaviours, especially for generating tourist citizenship behaviour. Compared to consumer behaviours such as loyalty, tourist citizenship, due to its voluntary nature, can create more value for the destination. Ivan Ka Wai Lai can be contacted at: ivanlai@mpu.edu.mo Ritual...
Includes: Supplementary data
