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Keywords: Tourist-generated content
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 371–393.
Published: 29 April 2020
... tourist-generated content and understand tourists' perceptions of the destination image (DI). Specifically, the researchers initiated an investigation examining how the destination image of Macau changed during the period of 2014–2018 based on user-generated content on travel websites. Design...
