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Keywords: Trademark
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Journal Articles
Use of real-life imagery and words in luxury brand trademarks: a study of the trademark lawsuits involving the Polo/Lauren Company
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (3): 606–624.
Published: 25 April 2022
...Kwang-Hwee Cheng Purpose This article presents a study of the trademark lawsuits in Singapore involving the Polo/Lauren Company, L.P. (“PRL”) in their attempts to stop various competitors and businesses from using the word “polo” and/or a device of a polo player. Hitherto, there has not been any...
