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Keywords: Tradition-directedness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (1): 184–201.
Published: 07 January 2019
...), the mediation effect of interpersonal relationship satisfaction and the moderation effects of tradition-directedness and trust in strangers on this relationship. Design/methodology/approach This research includes two studies. Study 1 tested hypotheses regarding the effects of general shopping behaviours...
