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Keywords: Traditional Chinese values
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2011) 23 (5): 626–640.
Published: 15 November 2011
... (Zhang and Jolibert, 2003). As overseas Chinese groups are placed under the dual influence of their traditional Chinese values and the local values of the country they live in, it is essential to take into account their more complete value system while studying the impact of values on consumption...
