Keywords: Traditional enmity
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (3): 524–542.
Published: 25 June 2021
...Sara Campo; Maria D. Alvarez Purpose The study aims to investigate the concept of animosity that is based on traditional enmity and that which originates from other grounds. The study examines whether animosity that is based on these different causes has differing effects on perceptions...

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