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Keywords: Transaction frequency
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Journal Articles
Systematic comparisons of customer base prediction accuracy: Pareto/NBD versus neural network
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 472–490.
Published: 12 May 2020
...Shao-Ming Xie; Chun-Yao Huang Purpose Predicting the inactivity and the repeat transaction frequency of a firm's customer base is critical for customer relationship management. The literature offers two main approaches to such predictions: stochastic modeling efforts represented by Pareto/NBD...
