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Keywords: Transaction specific characteristics
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1407–1429.
Published: 24 January 2020
... differentiation and consumer choices have posted more challenges for customer retention. The purpose of this paper is to examine the relationships between transaction specific characteristics (i.e. food quality, service quality, atmosphere, convenience and price perception), customer satisfaction and customer...
