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Keywords: Transaction uncertainty
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (6): 1696–1712.
Published: 14 November 2024
... effect of transaction uncertainty on these relationships. Design/methodology/approach A sample of 173 Chinese e-commerce enterprises was analyzed using survey data. Structural equation modeling was employed to test the proposed hypotheses, including the direct effects of technological turbulence...
