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Keywords: Transaction value
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 24 August 2026
...Hsiu-Chia Ko Purpose Low-price live-streaming shopping (LSS) creates a psychological tension between seeking a “good deal” and product-quality concerns. This study explains how low-price tactics and heterogeneous real-time diagnostic cues shape acquisition and transaction value and how both relate...
