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1-4 of 4
Keywords: Transformational leadership
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 773–790.
Published: 27 September 2023
...) by incorporating the effects of job enthusiasm and transformational leadership. Design/methodology/approach A questionnaire survey is conducted. A total of 511 questionnaires are received from Taiwan's life insurance salespeople. Partial least squares (PLS) regression is used to test the hypotheses...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2164–2180.
Published: 11 January 2023
...Cailin Zhang; Suicheng Li; Xinmeng Liu; Xiang Wang Purpose The purpose of this paper is to explore whether and how transformational leadership affects innovativeness in the supply chain context by addressing the following research questions: (1) Whether transformational leadership might help...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1105–1122.
Published: 22 September 2020
.... These individuals worked in innovative manufacturing industries such as automotive and auto parts and electronics. Findings Results show that transformational leadership has a significantly positive effect on new product success and NPD speed, whereas transactional leadership has a significantly negative effect...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (1): 125–152.
Published: 06 January 2012
... utilizes ANOVAs and structural equation model. Findings The findings revealed that transactional leadership is associated with calculus‐based trust. Transformational leadership, on the other hand, cultivates knowledge‐based trust and identity‐based trust, which in turn positively influence marketing...
