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1-3 of 3
Keywords: Travel intention
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Journal Articles
When destination meets cuteness: effect of virtual streamers’ cute anthropomorphic appearance on viewers’ travel intention
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 06 January 2026
... (high vs. low) and destination type (natural vs. cultural) influences viewers’ travel intention. Design/methodology/approach Drawing on congruence theory, attachment theory and mental imagery theory, this research examines the serial mediating effects of virtual streamer emotional attachment...
Journal Articles
The influence of IT affordance and flow on travel intention in travel live streaming: a hybrid HRA-ANN approach
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 23 September 2025
... of information technology (IT) affordance on travel intention, mediated by flow and moderated by psychological distance. By addressing theoretical gaps in the techno-psycho-behavioural nexus of digital tourism, it offers actionable insights for destination managers to enhance their strategies. Design...
Journal Articles
How travel live streaming servicescape affects users' travel intention: evidence from structural equation model and fuzzy-set qualitative comparative analysis
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2634–2652.
Published: 12 April 2024
...Siyu Ji; Bo Pu; Wenyuan Sang Purpose It is unclear what constitutes the tourism live streaming (TLS) servicescape and how it affects users' travel intention (TI). The study aims to explore the composition of the TLS servicescape, the influence mechanism of the TLS servicescape on users' TI...
