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Keywords: Trust in a specific technology
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (7): 1667–1684.
Published: 12 January 2021
... and testing for their interactive effect on adoption intention. We further examine the linkage between the intention to adopt and use BT in a new setting, the boundary condition of perceived helpfulness from the theory of trust in a specific technology. This boundary condition can help managers increase...
