..., loneliness and utilitarian benefits) as powerful drivers of impulsive consumption on social media, particularly TikTok. Additionally, the findings illuminate how trust propensity and self-congruence shape these relationships, offering practical insights for marketers aiming to design more effective...

... and will be relevant in any future pandemics. This study aims to examine the impact of consumers’ perceived value of cashless payment on their use intention in the physical distancing context, with the mediating role of psychological safety and the moderating role of trust propensity. Design/methodology/approach...