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1-2 of 2
Keywords: Trustworthiness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 29 May 2026
... Perception Theory and Social Identity Theory, this study examines how virtual influencers' multidimensional anthropomorphism influences brand image through trustworthiness and parasocial interaction, while considering the moderating role of autonomy. Design/methodology/approach This study surveyed 411...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (6): 1607–1637.
Published: 15 August 2025
...Yin-Chia Hsieh; Long-Chuan Lu Purpose This study aims to evaluate the trustworthiness of online product reviews in e-commerce platforms by analyzing the traits disclosed on commercial websites, thereby enabling users to efficiently access credible review information. Design/methodology/approach...
