... personality (BP) perceptions and the moderating roles of product familiarity and involvement on this possible effect were undertaken. © Emerald Group Publishing Limited 2013 County of origin Brand origin Brand personality Product involvement Product familiarity Turkey Brands Brand...

...Kivilcim Dogerlioglu‐Demir; Patriya Tansuhaj Purpose Market researchers often treat Asian consumers as a single entity and compare them with their Western counterparts. The purpose of this paper is to compare and contrast consumers in two Asian countries, Thailand and Turkey. Since global...

...Mehmet Haluk Köksal; Tarek Kettaneh Purpose The purpose of this paper is to examine the perception of export problems differentiating high‐performing export manufacturing companies from low‐performing ones in the context of two developing countries: Turkey and Lebanon. Design/methodology...

... of a well known cargo company in Turkey are defined by using a service quality scale (SERVQUAL), service quality attributes are categorized using the Kano model in order to see how well these attributes are able to satisfy customer needs, and findings are transferred to quality function deployment (QFD...