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Keywords: Two-sided product description
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (8): 2295–2313.
Published: 16 September 2025
...Xia Wu; Wenyu Jiao Purpose Given the dual role of e-commerce streamers, that is both advertisers and reviewers, this study investigates how streamers’ two-sided product descriptions (TSPD) influence consumers’ purchase intention (PI) in the context of live-streaming. To further examine...
