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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–22.
Published: 01 September 2026
... 07 2026 25 07 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Gamified marketing activities Brand pride Brand love Brand polarization Type of platforms Metaverse The Metaverse has gained significant attention from...
Includes: Supplementary data
