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Keywords: US consumers
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 249–262.
Published: 29 March 2013
... determined. Design/methodology/approach CPV was measured by four dimensions: price, quality, social and emotional values. The investigated contingency factors included gender, age, race, income level, and retailer type. The primary data were gathered by a nation‐wide survey of US consumers...
