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Keywords: UTAUT2
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1393–1408.
Published: 28 December 2023
... theory of acceptance and use of technology (UTAUT2) framework to accomplish this objective by integrating the critical dimension of technology readiness (TR). Design/methodology/approach Four hundred and fifty-three (453) inbound tourists were asked to share their feedbacks on their recent OTA...
