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Keywords: Uncertainty avoidance
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (6): 1349–1365.
Published: 09 August 2022
...Lisana; Yonathan Dri Handarkho Purpose This research aims to investigate the significant influence of social factors based on the social impact theory against service quality factors based on uncertainty avoidance dimension in determining user perception of trust toward mobile payment (MP) usage...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (7): 1524–1543.
Published: 14 October 2021
... markets. Further, the study examines the moderating role of uncertainty avoidance (UA) after controlling the effects of brand familiarity (BF) in Asian markets (China and Pakistan). Design/methodology/approach In accordance with the non-probability technique and through an online survey, the study...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (5): 758–783.
Published: 09 November 2015
... that obstruct customer to purchase products online. More particularly, in Indian context the present study makes valuable contribution as the Indians have been reported to be techno phobic and uncertainty avoidant. Mayer et al. (1995) identified ability, benevolence, and integrity as three most...
