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Keywords: United Arab Emirates
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Journal Articles
Market segmentation in the cell phone market among adolescents and young adults
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2013) 25 (3): 346–368.
Published: 17 June 2013
...Matti J. Haverila Purpose – The purpose of this study is to investigate the existence of inter-market market segments in the adolescents' and young adults' cell phone product-market in Finland, United Arab Emirates, Canada, China, and New Zealand. Drawing upon cell phone feature preferences...
Journal Articles
Do offline factors trigger customers' appetite for online continual usage?: A study of online reservation in the airline industry
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 640–657.
Published: 31 August 2012
... Group Publishing Limited 2012 United Arab Emirates Internet Online access Consumer behaviour Customer services quality Online booking services Trust Image Quality Offline factors Online reservation constitutes one of the largest and fastest‐growing segments of B2C e‐commerce...
Journal Articles
Automated service quality as a predictor of customers' commitment: A practical study within the UAE retail banking context
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Asia Pacific Journal of Marketing and Logistics (2011) 23 (3): 346–366.
Published: 14 June 2011
...Mohammad Ahmad Al‐Hawari Purpose The main purpose of this paper is to highlight the significance of automated service factors, customer trust, and delight in customer commitment within the United Arab Emirates (UAE) banking context. Design/methodology/approach The relative importance...
