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Keywords: User behaviour
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1409–1428.
Published: 26 December 2023
... research has focused on user behavior associated with Facebook, Twitter, and YouTube, with infrequent attention on WhatsApp and other platforms. Secondly, research identifying the underlying motivations behind status updates among WhatsApp users is negligible. Thirdly, research exploring the psychological...

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