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1-2 of 2
Keywords: User stickiness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–26.
Published: 30 October 2025
... at Link to the terms of the CC BY 4.0 licence . Food delivery applications Customer engagement User stickiness Self-regulation Smartphone addiction Food addiction Digital transformed companies’ performance depends heavily on user interaction (Yan et al., 2021). User engagement...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2308–2326.
Published: 14 January 2025
...Yanglei Jia; Keke Zheng; Xinglong Liu; Xiang Guo Purpose The highly competitive atmosphere of the short video platforms has increased their similarity, while users possess remarkably diverse preferences, complicating the improvement of user stickiness. To address this issue, this research...
