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Keywords: Users' payment rates
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1317–1336.
Published: 14 December 2023
...Xing Zhang; Yongtao Cai; Yiwen Li; Yan Zhou Purpose This paper aims to clarify the impact of information asymmetry on users' payment rates and examine the role of perceived uncertainty (PU) and acceptable price (AP) in the relationship between information asymmetry and users' payment rates...
