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Keywords: Utilitarian product
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 351–370.
Published: 08 April 2020
...Wei Xu; XiaoTong Jin Purpose We examine how social exclusion and temporal distance (i.e. being socially excluded in the present or the anticipation of exclusion in the future) shape whether people choose hedonic or utilitarian products. Design/methodology/approach We conduct four experiments...
