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Keywords: Utilitarian reward
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2538–2564.
Published: 25 April 2023
... designing advergame reward systems specific to brand personality types. Advergame experiences Consumer–brand relationship quality Utilitarian reward Hedonic reward Juhi Gahlot Sarkar is the corresponding author and can be contacted at: juhi.gahlot.sarkar@gmail.com 08 01 2023 17...
