Keywords: Utilitarian shopping values
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 200–224.
Published: 29 March 2013
...T.C. Melewar; Sharifah Alwi; Jeannot Abdul Karim; Mukesh Kumar; Sofiah Abd Rahman Purpose The purpose of this paper is to verify the measurement scale of shopping values in the Malaysian context. Both hedonic as well as utilitarian shopping value measurement scales were tested...

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