Keywords: Validation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 16 January 2026
... dimensions of green influencers' characteristics: authenticity, equality, self-benefit framing, instructive, and expertise. Study 2 developed a 20-item scale measuring these five dimensions, demonstrating good reliability and validity. Study 3 confirmed the scale's stability and validity through confirmatory...
Includes: Supplementary data

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