Keywords: Value co-creation behavior
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 3138–3155.
Published: 21 June 2023
...-creation behavior. In this study, the authors aim to reveal the influence mechanisms of online fitness user engagement on value co-creation behavior by considering emotional resonance and immersive experience as mediating variables. Design/methodology/approach The authors proposed and empirically...

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