... is the key means of ecological brand creation. From the perspective of realizing ecological value: maximizing ecological value by creating an ecological atmosphere, establishing a value mission and sharing value creation is the ultimate goal of the establishment of an ecological brand. The three perspectives...

...David H. Wong Purpose The purpose of this paper is to draw attention to the implications of an e‐learning strategy – a strategy that is increasingly employed with greater intensity by many higher education institutions, by re‐examining the value creation process from a service‐dominant logic...