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Keywords: Versioning strategy
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (2): 276–293.
Published: 05 June 2025
... phenomenon emerges: once the influencer advertising revenue coefficient surpasses a certain threshold, the platform should reconsider its single-version strategy. Moreover, when both the degree of functional limitations and the influencer advertising revenue coefficient are large, self-media platforms can...
Includes: Supplementary data
