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Keywords: Vicarious expressions
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (9): 2601–2617.
Published: 11 February 2025
... in this study. Design/methodology/approach By employing persuasion theory and social capital theory, this study develops a framework that is tested on 251 social media users. The PLS-SEM modeling technique is employed for data analysis. Findings Results indicate that vicarious expressions...
