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Keywords: Virtual CSR
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Journal Articles
From behavior to value: how virtual CSR co-creation enhances perceived corporate social innovation
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 24 March 2026
... Ant Forest as a virtual CSR example, this study employed structural equation modeling based on survey data from 387 participants, and applied the bootstrap method to test the mediating and moderating effects in the proposed model. Findings Consumer participation behavior was positively associated...
