Keywords: Virtual CSR (VCSR)
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–21.
Published: 28 November 2025
... Publishing Limited Licensed re-use rights only Virtual CSR (VCSR) Gamification CSR attribution Consumer trust Consumer engagement Responding to the growing trend of digitalization and consumer CSR awareness, virtual corporate social responsibility (VCSR) has emerged as a digitally...

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