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Keywords: Virtual clothing presentation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (12): 3388–3409.
Published: 09 July 2024
...Siyi Dai; Ping Xiao; Huimin Li Purpose Virtual clothing presentation has a visual 3D effort and allows consumers to interact. Currently, most scholars make virtual clothing presentations as a whole or focus on one element to study its impact on consumers’ purchase intentions. This study...
