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Keywords: Virtual community
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (8): 1839–1856.
Published: 23 November 2022
... typologies for influencers and followers and suggesting marketing implications for each type of influencer and follower. Design/methodology/approach This study subscribes to the perspectives of virtual community and social information processing to develop conceptual typologies for influencers...
