Keywords: Virtual experience
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2481–2499.
Published: 21 January 2025
...’ anthropomorphism, virtual experience and consumer behavior through a mixed method of questionnaires and semi-structured interviews. Findings The results indicate that consumers’ sharing, reviewing and purchasing behavior is significantly and positively influenced by virtual ambassadors’ anthropomorphism...

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