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Keywords: Virtual fitting room technology
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2558–2577.
Published: 06 December 2024
... at http://creativecommons.org/licences/by/4.0/legalcode Virtual fitting room technology Retail operational performance Technology attitude Perceived value Perceived body image The apparel industry, a critical economic sector, is marked by fierce competition among fashion brands...
