Keywords: Virtual store
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2259–2280.
Published: 04 March 2024
...Tri Dang Quan; Garry Wei-Han Tan; Eugene Cheng-Xi Aw; Tat-Huei Cham; Sriparna Basu; Keng-Boon Ooi Purpose The main aim of this study is to examine the effect of virtual store atmospheric factors on impulsive purchasing in the metaverse context. Design/methodology/approach Grounded in purposive...

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