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1-2 of 2
Keywords: Visit intention
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 17 December 2025
... visit intention, check-in intention also played an important role. Check-in-related variables’ effect size on visit intention was medium for recent artworks and small for previous artworks. Originality/value FoMO, in the tourism context, has a positive effect on affecting tourist behavior...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 660–677.
Published: 25 September 2023
... of matching short-form video sources with destination types on user engagement and visit intention. Design/methodology/approach This study selected three short-form videos from different sources for each destination on TikTok and conducted an empirical research using a 3 × 2 experimental design to examine...
