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Keywords: Visual marketing
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 13 March 2026
... Licensed re-use rights only Brand logo Logo frame Brand perception Brand ethicality Conceptual Metaphor Theory Ethical sensitivity Visual marketing Funding: This work was supported by Shanghai Jian Qiao University (grant no. BBYQ202405). Brand logos significantly shape...
Includes: Supplementary data
