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Keywords: Vlog
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 419–436.
Published: 25 February 2019
...Matthew Tingchi Liu; Yongdan Liu; Lida L. Zhang Purpose The purpose of this paper is to investigate the marketing results of video blogging (vlogging). In particular, the authors are interested in understanding which video bloggers (vloggers) can better help marketers develop their brand image...
